Communications consultancy expands African footprint

Pan-African communications consultancy, Djembe Communications is poised for continued growth in the second half of 2016, building on a solid growth foundation from the first half of the year.

The company described as one of the best of the new generation of African PR firms by the Holmes Report for the Best New Agencies for EMEA 2015, has already increased its African network presence this year, won new clients, earned additional industry accolades and recruited new team members. This is in keeping with an ambitious expansion plan from 2015, to further grow its presence and build industry capacity in sub-Saharan African (SSA) markets.

Djembe recently established offices in Accra, Ghana which will support client projects in West Africa and in Rabat, Morocco, which will serve as a regional hub for the Maghreb region. It has plans to establish an office in Mauritius to further solidify its position across the continent.

In 2016, Djembe further developed the Consultancy’s strong client base with wins including Banco Nacional de Angola, The Commodities Exchange of Mozambique, NiFund, a Nigerian Investment Fund, and the Global Fund, an organization dedicated to accelerating the end of AIDS, Tuberculosis and Malaria.

The African consultancy;s achievement this year also include top industry awards such as In2 SABRE Award for Best Live Event category, Hermes Creative Award for Djembe Insights Roundtables and Premios Lusos Awards for Public Relations Agency of the Year; feats highlighting the Consultancy’s strategic and creative capabilities.

“Djembe’s growth is a mirror image of what we are witnessing with our clients, who are actively pursuing opportunities in the region,” said Djembe’s Managing Director, Mitchell Prather. “Djembe is implementing impactful communication programs to support their growth strategies while building strong reputations for our clientele on the global stage. We are therefore delighted to be working with quality clients in the private and public sectors, as together we look to change Africa’s narrative to one of a region with enormous potential. These industry awards are a testament to our solid growth and performance over the last two years.”

Last year Djembe cemented its African credentials with the launch of Djembe Insights, a research-based analysis of key trends and developments across the continent. Further building on its success in 2016 so far, the Consultancy plans to conduct a study on how skill gaps impact African employment and entrepreneurship opportunities.

“I am incredibly excited that we have embraced the Consultancy’s vision of being the communications partner of choice for Africa by recruiting people that are passionate about their careers and passionate about the region. By bringing such talent on board to develop informed reputation management strategies we will continue to make a meaningful impact for our clients, our consultancy and the region,” Prather concluded.