When BlackBerry introduced its first Android device last year, a couple of things militated against its adoption by lovers of Google’s operating system; it ran on v5.1.1 (Lollipop). Despite all its great qualities, many saw cheaper Android phones that ran on Android OS v6.0 (Marshmallow) as absolutely better. This is partly responsible for the poor market performance of the Blackberry PRIV.
The smartphone maker will be hoping its latest move changes things.
Blackberry has released the Android 6.0 Marshmallow (M) mobile operating system for PRIV, the first-ever BlackBerry smartphone fully powered by Android. PRIV with Android M is now available on ShopBlackBerry.com. Existing PRIV users will be able to upgrade to Android M by downloading the software update on their device.
Android Marshmallow on PRIV brings users more ways to improve their mobile security by providing new opportunities to monitor and control privacy with its unique DTEK app. Users will obtain greater productivity through enhancements to the BlackBerry keyboard, BlackBerry Hub, BlackBerry launcher and battery performance. Updates to the BlackBerry camera will foster their creativity.
“PRIV by BlackBerry is the most secure Android device in the market and we continue to find ways to further enhance users’ security and privacy by adding new features with the Marshmallow operating system update,” said John Chen, Executive Chairman and CEO, BlackBerry.
Building on BlackBerry’s legacy of security and keeping customer data private, DTEK by BlackBerry has been updated to empower users with more ways to monitor and control their privacy – better protecting PRIV from malware, hacks and data breaches.