Kenya’s government appointed Jacinta Nzioka- Mbithi as acting Chief Executive Officer of the Kenya Tourism Board, replacing Muriithi Ndegwa whose term has ended.
Nzioka-Mbithi has been acting director of marketing at the state-run board for the past 10 years, Tourism Secretary Najib Balala said in a statement e-mailed Friday from the capital, Nairobi. Ndegwa has been CEO since 2009.
Kenyan tourism has faltered over the past five years as attacks by Islamist militants scared away visitors. Arrivals totaled 689,625 in the 11 months through November, down 34 percent from the same period in 2011. The industry is the third- biggest source of foreign-currency in Kenya, after diaspora remittances and tea exports.