Jumia is deploying bots to run its E-commerce platforms in Africa

“We are excited to be part of the story in providing technology solutions to one of Africa’s leading e-commerce websites”, said Emeka Afigbo, Head, Platform Partnerships, Middle East and Africa at Facebook, a key Silicon Valley power.

Aiming to connect African consumers and entrepreneurs to do better business together and to help companies make meaningful connections with their customers in order to meet their business goals, Jumia has just launched a bot, powered and hosted by Facebook Messenger .

With the increasing use of consumer technology, consumers grow impatient when it comes to customer service, the social media has helped streamline those conversations and bots can help automate them. It helps that messaging is seen as a fresh opportunity, especially for interacting with a corporation in the same personal space one would normally interact with a friend.

Juliet Anammah, CEO Jumia Nigeria, in a statement on the significance of the software said the innovation has the important objective to help consumers personalize deals on Jumia Nigeria, adding that this new dimension of e-shopping will help pioneer the next wave of local content and tech tools within the Nigerian ecosystem.

The Nigeria first e-commerce bot will aid at least 18 million consumers in shopping on Jumia online commerce by executing commands, replying to messages, performing routine tasks or online searches, either automatically with minimal human intervention.

Founded 2012 in Nigeria’s commercial hub, Lagos, Jumia has grown in the past few years and has expanded its operations across 23 African Countries, covering 90% of African GDP and 3 million customers. The Africa’s first tech unicorn as of 2016 had 126 operations transversely in the African countries where it operates.