The Nigerian Postal Service (NIPOST) has directly leaped into the era of using digital and global addresses by signing a Memorandum of Agreement with what3words addressing system to help address reoccurring issues surrounding mail addressing system in Nigeria. The implication of this partnership is the improvement at pointing every household to an identifiable address and will assist a great deal in reducing most of the problems associated with delivering mails, among other advantages in the country.
The 3words address system provides geographical coordinates corresponding in 3 word addresses and vice-versa. What3words has developed a mapping technology that divides the world into a grid of 3m x 3m squares and assigned each one a unique 3 word address. 3 word addresses make it practical to deliver to businesses and people with no addresses, and increase efficiency where addressing is inaccurate or inadequate. It means anyone can accurately find any location and share it more quickly, easily and with less ambiguity than any other system.
This development will enable Nigeria adopt a global approach to geographic addressing using information communication and technology system of the what3words global addressing system in order to be consistent with global best practice.
In line with the goal to develop and pursue strategies aimed at achieving the financial requirements of the organization, continuous research and development of new services and products aimed not only at increasing Nigeria’s market share but also creating new markets for sustainable growth, Nipost has been making several restructuring to tackle addressing system in Nigeria as the country is one of the fastest growing economies in Africa. Therefore it is important to take advantage of emerging business trends in Nigeria.
Nigeria does not have a well-established addressing system that can aid her repositioning to be competitive in the digitalized society. This is because Africa is still underserved in some areas of ICT. As the seventh African country to join in the global movement to unify all addressing systems in the world, Nigeria’s postal Service has “set itself the ambitious target of increasing home delivery to 70% within the next 2 years and 90% by 2020 through the Mail for Every House Initiative (MEHI), and has adopted what3words to help it achieve these goals”
For a Nation’s postal service to thrive in the global market, it is important to serve the needs of the e-commerce, compete in parcels and express markets, and make the post office relevant for tomorrow’s consumers. The role which the Post will play and continue to play in economic and social progress especially in the African continent remains invaluable. Better addressing system enhances customer experience, delivers business efficiency, drives growth and supports the social and economic development of countries.