When Dutch conglomerate Royal Philips announced last year that it was splitting the company into two in order to prioritize high-margin healthcare products and services over lighting products, it did it for Africa. The company had earlier in 2014 established the Africa Innovation Hub in Nairobi, Kenya’s capital city.
Today, Philips is able to create localized solutions for the continent as it seeks to continue improving lives across the region as it delivers meaningful innovation. The company showcased such innovation at the Africa Innovation Experience 2015 in Johannesburg, South Africa where participants from Ghana, Nigeria, Kenya, Morocco, Algeria and Egypt, were given insight into the company’s strategic direction, technological developments and new innovative products and services.
Solutions displayed at the event include the Philips PulseRelief, an app-enabled TENS (Trancutaneous Electronic Nerve Stimulation) device that helps users choose and control personal treatment to relieve pain; VISIQ, a transducer-plus-tablet ultrasound system that delivers the image quality of a cart-based system; and Minicare Acute, a fully-automated handheld rapid diagnostic testing solution that can measure target molecules in very low concentrations (picomolar) in blood in a matter of minutes.
“Innovation has been and will always be at the heart of Philips and the Africa Innovation Experience underlines how we are pushing the boundaries to improve people’s lives with a host of localized solutions and services,” JJ van Dongen, CEO of Philips Africa said today as the event opened.
Philips also showcased a series of personal health programs that empower consumers to take greater control of their health. Each health program comprises connected health measurement devices, an app-based personalized program and secure, cloud-based data analysis.
According to the company, Africa’s growing middle class are becoming more conscious of their personal health and well-being, and how they can make positive choices for a healthier lifestyle. In support of this, Philips empowers people to live healthier lives through its innovations.
“Our mission is to improve the lives of 3 billion people by 2025. This is a bold and daring vision. But looking at the state of the world, it is a path worth taking,” says Van Dongen.
The company is also helping the development of smarter cities using its lighting technology.