Etisalat offers flexibility in a rigid bonus market

Mobile operators in Nigeria are known for launching new offerings—or tweaking existing ones to feel different—quicker than the blink of an eye. From data plans to voice packages, there is a unique offer for every segment of the market. Customers also now have the freedom to switch between plans and packages. It is a testament to their flexibility.

This isn’t the cases when data or airtime bonuses are offered. Unlike data and voice plans, mobile subscribers are not allowed to choose their preferred bonus packages except they are on the Etisalat network. The newly launched, first of its kind service allows customers choose from a pool of bonus packages offered by Etisalat under the revamped EasyCliq bundle.

Among the unique benefits, the package grants customers access to a range of bonus options including a 250% bonus to all networks, 350% bonus to call other Etisalat subscribers, and 100% bonus on data purchase between 50MB to 500MB. “With the revamped EasyCliq, we have again shown leadership in our industry by giving our customers the power and freedom to choose what they prefer from multiple bonus options,” argued Etisalat Nigeria’s marketing chief, AdebisiIdowu. According to Adebisi, this further demonstrates the telco’s competitive edge and commitment to smart innovation, which returns the best deals to Nigerian subscribers.

This innovative offeringis one of the proceeds of the #BreakFree campaign, which encouraged Nigerians to live outside the box and embrace opportunities to actualize their dreams.