Facebook encourages African women to start their own businesses

Two young African women have continued to enhance the cause of women on the continent and they have caught the attention of Facebook. The world’s largest social network is supporting She Leads Africa, an African enterprise and women’s business-focused movement founded by Yasmin Belo-Osagie and Afua Osei. The partnership is aimed at encouraging women across the continent to start their own businesses and help drive prosperity for their countries.

She Leads Africa’s hugely successful bootcamp programme, SheHive, was held in London from August 18th-21st 2016 at Facebook HQ in London and featured some of the city’s leading African and diaspora entrepreneurs and business women, who shared insight and advice, as well as lead workshops on building business skills for the future. She Leads Africa has built a global community of more than 100,000 members across Africa and the diaspora in just two years.

“Men dominate the business and corporate landscape in Africa, but we have the opportunity to change things now by nurturing female African entrepreneurs on the continent and in the diaspora,” She Leads Africa Co-founder Afua Osei said. “As a company that empowers entrepreneurs with tools to tell their brand stories and grow their businesses, Facebook is a perfect partner for us.”

She Leads

SheHive London, an open event, gave access to over 15 expert-led, training sessions covering the topics that young professional women need to know in order to succeed.

The four-day event was also an opportunity for young women to re-engage with the continent and network with other young African women while building their professional skills.

“Facebook is where African consumers connect with African entrepreneurs, with millions of people across the continent using our platform to communicate with small businesses each month,” said Akua Gyekye, Public Policy Manager for Africa at Facebook.

She Leads

“Over 60 million businesses are using Facebook to help grow their business and connect with customers. While many of the owners and founders are African women, there should be more. That’s why we are delighted to support She Leads Africa as it enables young African women to connect, learn and share in a supportive and inspirational environment.”

“We are eager to help more African women turn their businesses into realities because we believe that this will help their families, communities and countries to prosper,” said Gyekye. “Female-owned businesses lift up other women, create jobs and inspire other girls and women to start businesses of their own. We want to work with female entrepreneurs to use our mobile tools to communicate with their customers in a relevant and personalised way.”

SheHive will also be moving on to Johannesburg and Lagos in 2016.