It might have lost several of its erstwhile loyal users to Apple, Samsung and others, but BlackBerry has managed to maintain the quality it has been known for over the years; security.
BlackBerry is taking the battle to Samsung on the Korean phone maker’s favoured Android Operating System by introducing what it called the world’s most secure Android smartphone. DTEK50 is BlackBerry’s second smartphone powered by Android, following the PRIV.
“We take our customers’ privacy seriously. That’s why we’re proud to have all the security and privacy functionality that’s built in our newest Android smartphone,” said Ralph Pini, Chief Operating Officer and General Manager, Devices, BlackBerry. “DTEK50 merges the unique security and connectivity features BlackBerry is known for with the rich Android ecosystem,”
In a recent survey of Android smartphone users, BlackBerry found that 50 percent believe their smartphone is only somewhat secure, and what’s more, despite data security fears, one in six Android users don’t know about Android security patches.
“With an increase in cybercrime on smartphones, people need to recognize that the private details of their lives– where they live, their bank info, pictures of their kids – are at risk on their personal device. You wouldn’t leave the doors of your house unlocked at night. Having a smartphone that doesn’t take your privacy seriously is the equivalent,” said David Kleidermacher, Chief Security Officer, BlackBerry. “It’s equally important for businesses to protect their sensitive data from cyberattacks at all points of their mobile environment – from the device to the network and servers.”
DTEK50 was designed to address the security and privacy needs of today’s uncompromising Android users. Smartphones are increasingly being targeted for cyberattacks through tactics like malicious apps, scareware notifications and insecure Wi-Fi connections. BlackBerry’s Android smartphones, including DTEK50 and PRIV, have unique built-in hardware security. The new smartphone is fully equipped with Android Marshmallow 6.0
Starting today, DTEK50 is available to pre-order from ShopBlackBerry.com in the US, Canada, UK, France, Germany, Spain, Italy and The Netherlands for $299. “Availability of DTEK50 in additional global channels and countries will be announced in the coming weeks,” BlackBerry says.
The Canadian smartphone maker is offering everything offered by its rivals that have been running on Android and more. BlackBerry has taken the battle to Samsung’s door, whether it will be able to win back part of its market share stolen by the Korean company and its cohorts remains to be seen.