In September, Singita, provider of environmentally conscious hospitality, released some great news; one of the eight critically endangered black rhinos relocated to Botswana from Zimbabwe had given birth to a calf.
To the company, whose core vision is to preserve and protect large tracts of wilderness in Africa for future generations, there is no greater news than having an endangered species reproduce. The private Game Reserve releases wildlife reports that stoke the fire of imagination and put tourists on the next flight to its five reserves spread across southern and eastern Africa.
“As a safari company, Singita differentiates itself in a philosophical way. Whereas the growth of many businesses worldwide is bottom line driven, Singita’s decisions take into account 20, 50 and even 100-year horizons,” says Singita’s CEO, Luke Bailes on the company’s website.
“People feel privileged to stay in unpopulated, untouched wilderness areas and they choose to stay with us because our lodges have a reputation for being rare and authentic, while embodying a philosophy of sensitivity.”
Luke’s grandfather, James Fawcett Bailes had bought the 49,000-acre land (which is now Singita Private Game Reserve) in 1925. He said he wanted the land in the Lowveld for preservation. His dream lives on in Singita.
The safari company boasts of having the “Big Five” as it works to conserve the environment whilst providing plush hospitality in the wild.
Today, it has 12 lodges and camps across five diverse ecosystems. Singita Sabi Sand and Singita Kruger National Park in South Africa are home to the magnificent lodges, Ebony, Boulders, Castleton, Sweni and Lebombo. In Zimbabwe, Singita Paumushana, houses a lodge by the same name. At Singita Grumeti in Tanzania, guests can choose from Singita Faru Faru Lodge, Singita Sasakwa Lodge, Singita Sabora Tented Camp, Singita Explore and Singita Serengeti House, all located in the reserve, while the remote Lamai triangle offers Singita Mara River Tented Camp.
Singita’s commitment to sustainability showed again in July when the safari company switched to solar power at its lodge at South Africa’s Kruger National Park.
“It’s a resource that’s abundant, so we decided that we need to be using it to reduce our carbon footprint on the environment,” says Gavin McCabe, Technical Services Manager at Singita Kruger National Park.
With 1,188 panels installed at 25°, facing due north, connected to 216 two-volt batteries by 11 inverters, the 15-suite Singita Lebombo Lodge and 6-suite Singita Sweni Lodge has sufficient power. Two 300KVA generators are there as back-up.
As tourists around the world jump at the opportunity to enjoy the spiritual, emotional and physical experience, Bailes says Singita won’t rush into making space for more people.
“We will only develop new properties if they are better than, or as good as, those we already have,” he says. It’s a disciplined approach, ensuring that Singita
’s reputation is continually elevated and continues to deliver the best possible guest experience, while still benefiting the land and communities in which we are privileged to operate.”
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Pictures from Singita’s lodges and reserves