Luxury brands star alongside James Bond in new $300m movie

James Bond is fast becoming the world’s most prolific salesman as 17 brands found their way to appear alongside the world’s most famous spy in the latest movie of the 007 series, Spectre, which premiered in London on Monday, October 26.

From using Tom Ford suits to Omega wrist watches and Sony mobile phones, Daniel Craig played the classy agent for the fourth time. Land Rover, Rolls-Royce, Jaguar and Bond’s beloved Aston Martin were also on display, as were Heineken beer, Macallan malt whisky and Bollinger champagne.

All brands got due attention even if it meant zooming in on lingering a little to ensure viewers figure. The filmmakers have claimed in the past that product placement is the only way to fund the huge budget required for Bond movies.

Actors Monica Bellucci, Daniel Craig and Lea Seydoux (L-R) pose during a photocall for the new James Bond film "Spectre" in central London, Britain October 22, 2015. REUTERS/Stefan Wermuth
Actors Monica Bellucci, Daniel Craig and Lea Seydoux (L-R) pose during a photocall for the new James Bond film “Spectre” in central London, Britain October 22, 2015. REUTERS/Stefan Wermuth

Seesaw Media’s Daryl Collis explains that the link between brands and Bond is deep and long-standing, but not a relationship that the viewer will always accept without question.

Here are some interesting numbers from Spectre:

300 Million

That’s the estimated production cost of Spectre in USD, according to leaked Sony emails from 2014. Skyfall – the previous Bond film cost between $150 million to $200 million. However, Sony Pictures need not be too worried about Spectre’s budget if the box office revenue is anything like Skyfall’s, which brought in $1.1 billion.

1.7 Million

The cars Bond chose in Spectre are the Aston Martin DB10, estimated to cost $500,000, and Jaguar C-X75, which could cost another $1.2 million.

6,000+

Yes, in USD. James Bond’s Omega Seamaster, his choice wristwatch for over 20 years sells in excess of $6,000. The Spectre Seamaster 300 is the first time that a watch worn by Bond has been officially released to the general public as a limited edition purchase. The black-dialed timepiece sports a rare “lollipop” second hand in addition to a black ceramic “bi-directional bezel ring,” which looks suitably dark and spy-like.

148

Okay, this has nothing to do with US dollars. The movie Spectre has a runtime of 148 minutes, making it the longest Bond film of all time. The second longest was Casino Royale, coming in at 144 minutes. Skyfall was just shy of this at 143 minutes. On Her Majesty’s Secret Service was 142 minutes with Licence to Kill and Die Another Day joint fifth. If for some reason you were to watch the five longest Bond films in one sitting, it would take you 719 minutes which coincide in dollar value to the cost of Mr Bond’s new weapon.

719

Although it can’t be confirmed, it appears that Bond may have done away with his trusty Walther PKK in favour of Heckler & Koch’s 15-shot VP9, a similar gun produced by a rival firm. Promotional images show Bond brandishing the new weapon, which costs $719, making it more expensive than the $429 Walther PPK.

Producers Barbara Broccoli (L) and Michael G. Wilson pose for photographers on the red carpet at the world premiere of the new James Bond 007 film "Spectre" at the Royal Albert Hall in London, Britain, October 26, 2015. REUTERS/Luke MacGregor
Producers Barbara Broccoli (L) and Michael G. Wilson pose for photographers on the red carpet at the world premiere of the new James Bond 007 film “Spectre” at the Royal Albert Hall in London, Britain, October 26, 2015. REUTERS/Luke MacGregor